Aldi's 'Swap & Save' adverts banned for second time after Tesco complained that its price comparisons were misleading 

Aldi's 'Swap & Save' adverts banned for second time after Tesco complained that its price comparisons were misleading 

In TV and press adverts for the campaign shoppers spoke about swapping from their usual supermarket to Aldi, with one saying: ‘We’ve saved so much on our weekly shop.’

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